We’ve all seen the posts and reels that enthusiastically tell us ‘consistency is key’ when it comes to managing our socials. But have you ever wondered what that actually means?
If you’re nodding your head then read on – because I’m about to dig a little deeper into the why and the where – and also give you actions to take on your own socials so that you can ensure you’re being consistent!
What do we mean by consistency?
Well, put simply for a busy business owner like you, consistency means showing up in a way that makes it easy for followers to find and engage with you.
Why is consistency on social media important?
There are lots of reasons why it’s important for you to maintain a consistent presence on social media. Below I have outlined what I see as the main ones:
✔️ It helps followers recognise content from your brand
✔️ It helps people understand your key messages and values
✔️ It ensures a level of professional quality across all content
Where do you need to be consistent, and how do you do it?
Bios, banners and profile pics
Over time the information on our different social media platforms can get out of sync.
Perhaps you set up a Facebook page years ago but your new focus is on Instagram; does that mean your Facebook banner is now out of date? Maybe you’ve never got round to changing that old profile picture on LinkedIn?
As you don’t know where a new prospective customer might find you on social, it’s important to have a cohesive brand image across all channels – even if you’re not using them.
It helps people to recognise your brand wherever they find you.
Action: Check your social platforms. Ensure your profile pics, banners and business information is the same. If you’re not active on an account, update it to let people know where they can find you. If you’re no longer using a platform because it’s not relevant to your business goals or dream customer, then don’t be afraid to deactivate it.
When it comes to posting on social media, being consistent is good for you and your followers.
Firstly, when you decide which platforms you’ll post on – and how often you’ll post – you can factor in the work that needs to be done.
It means you can plan ahead (more on that later) and be purposeful about your content.
It also means your followers know what to expect from you. If they know you post daily, for example, and haven’t seen anything in their feed for a few days they may head to your profile to see what they’ve missed. I know I do this with accounts I love.
You can speed up the actual posting process by using an automated scheduler. I use Planoly, because I like the grid layout that it provides, it lets you auto post the first comment to Instagram – which I use for hashtags, and you can also edit text on the same post, to be auto scheduled for Facebook and Instagram. But I’m also in the process of looking at others, as my business is growing to the next level.
What scheduler you’ll choose will depend on your own personal preference and business needs, and there are so many others that you could try – and most will either have a free version or trial – so you can decide what suits you best.
Action: Choose your core platforms and decide how many times a week you’ll post. Remember you don’t have to be on every platform and you definitely don’t have to post every day. Do what’s achievable and manageable.
When your branding is all over the shop it’s hard for followers to spot your posts in their busy feeds.
Make it easy for them by establishing a clear look and feel to your imagery. You can do this by creating templates in Canva, or using an app such as Wordswag.
If this isn’t something you’re confident about let me know and I can help.
Action: Head to Canva and create a set of branded templates. I now have a pro account and for me, it’s worth it’s weight in gold – but if you’re just starting out, or you don’t need to use it that regularly, the free version also served me well up until very recently, so don’t feel you need to pay.
When you’re consistent with your planning you remove the headaches of posting on the fly.
Planning helps you to figure out the types of content you plan to post, the topics you want to post about and of course, when to post it.
For the businesses whose socials I manage, I set aside 2-3 hours a week for each of them, to plan their content for the following week. However, for my own business, I aim to set a day aside a month to plan my content for a whole month.
What you do will depend on what works for you, and as you get faster you can spend less time on it. Either way, putting that time in the diary to ensure consistency is essential.
In terms of how, there are lots of ways you can plan your content. You can do it in a Trello board, use a spreadsheet or – if you prefer good old pen and paper – you can jot ideas in a notebook or on Post-it notes then stick them to a monthly wall planner. As a big fan of stationery, and to ensure I’m not always staring at a screen, I often just keep it simple with a nice pen and notebook!
When you’re juggling a million things, a day a month or even a couple of hours a week can still feel monumental – so if you just don’t have enough time, or you just don’t know where to start, don’t forget I’m here to help! I have services that support you in knowing what to post, so you can easily do it yourself – or ones that let you hand it over for me to plan, schedule and post for you!
Action: Block out time in your diary to plan next month’s content. Do it now. No, not in a minute. Now!
When it comes to consistency, this is one area you can’t afford to scrimp on. Consistently responding to comments and DMs is super important, as is taking time to engage with other accounts.
This simple, albeit time-consuming, habit is the best way to improve your reach and help you to build new and lasting connections.
Action: Set aside at least 15 mins a day to engage on your accounts – even on days you don’t post yourself.
So, are you ready to get consistent on your social media?
Check out my 20 Content Ideas FREE download to help get you started, and save you the time on having to think about what to post!