Do you sometimes feel overwhelmed by Instagram?
Stuck worrying about what to post next and how to keep the momentum going?
Trust me, you’re not alone.
But by following this one simple mindset shift, you’ll change how you think about Instagram and fall in love with your grid all over again!
Ready for the magic?
Imagine, for a moment, you own a high-street boutique clothes shop. How would you treat your customers?
Well, I’m sure that first you would welcome them when they walked through your door. You’d smile and say hi, or you might ask them if they needed any help. Either way, your goal would be to create a welcoming environment they feel comfortable in.
And what about your regulars? You’d have a chat, right? You’d ask them how they are and what they’ve been up to. And over time you’d get to know them and what makes them tick – you’d grow to understand what they do and don’t like, so that you could show them new stock or share a special offer with them.
Well, Instagram is really no different!
Whether you’re selling products or services, your goal is to get to know your followers and build their trust and respect so that they feel confident enough to buy from you.
Let’s see how that would look on Insta and what you can do to create that experience…
Welcome new visitors
When someone new takes the time to follow you or comment on a post, reward them for that action. Reply to their comment or head to their profile and like and comment on their most recent post. Send them a DM introducing yourself and thanking them for choosing to follow you. You don’t have to rush in with a follow back to make them feel welcome.
Focus on the followers you have
Instead of worrying about the followers you haven’t got, focus on giving a more personal experience to the ones you have.
For your followers, this will feel like the difference between an attentive assistant in a chilled-out boutique and battling for attention in a packed Primark. They’ll feel special.
Find out about them
Chat to your followers in the same way you would if they walked into a physical shop. Use your posts to ask questions and find out who they are and what they like.
Ask for their feedback on new services, designs or products. Make them feel valued and part of your brand.
Let them browse
Followers won’t know what you sell if you don’t tell them, so don’t shy away from this. In amongst all the helpful tips and tricks posts, you need to actually promote your products and services. And you’ll need to do it way more than you feel comfortable with!
On Instagram there are SO many ways to do this; there’s your grid of course, but also stories, reels, guides and lives. And if you sell physical products, make sure you set up an Instagram shop.
Ask what they need
Not sure what to post? Don’t be afraid to ask your followers what they’d like to see more of.
You can also get a steer on this by looking at your insights to see which kind of content is working best. Let me know if you’d like help with this!
Recommend other businesses
Let’s head back to your imaginary shop (or your real one if that’s what your on Instagram for!). Imagine someone comes in and asks for something you don’t sell. What would you do? You’d suggest another shop they could try.
Why not do the same on Instagram? Supporting other like-minded businesses is a great way to build trust and a community, and – with any luck – someone might recommend you to their followers too.
You know your followers better than anyone, so tailor your advice to them. Share tips and tricks that will help them out and make them feel good about themselves.
Think of that super stylish store assistant who holds up a dress you’d never normally consider and says ‘This would look good on you.’ And she’s right!
It’s unlikely (but not totally unheard of) that people will buy big ticket items or services from you straight off the bat. So why not give them a smaller ticket item, or freebie, so that they can test the water and grow to trust you?
This could be a free download, a blog, a webinar invite or a paid workshop.
Closed on Sundays
Now this one‘s a biggie! There’s no denying that managing your Insta account can be a time-consuming business so don’t be afraid to take time off. Setting boundaries – like taking Sundays (or whatever day suits you and your business) off – is important for keeping a healthy balance. Let your customers know that you won’t be around and when you’ll be back to answer any questions.
Still feeling stuck?
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