Summer is almost here, the sun is out (hopefully!) and if like me, you have school aged kids, that means the juggle of the 6 week holidays is fast approaching!
Even if they’re not, at some point over the next few months you’re going to want to take a break from your socials and enjoy a well-earned break.
But if you run a busy small business which relies on active social media channels, you might be wondering how?
Perhaps you’re worried that if your account suddenly goes cold, you’ll lose followers or ruin the momentum you’ve built up.
But I’m here to tell you not to worry.
In this blog I share my tips on how to take a digital detox while keeping your socials running smoothly.
The first step to securing a stress-free summer break is to plan ahead.
Think about the best kind of content to share with your followers while you are away.
Maybe you could use more branded images which will keep your business front of mind for your audience. Keep the captions shorter.
Avoid including calls to action which ask for DMs, instead ask readers to share the post or simply use phrases such as ‘Double tap if you agree’ or ‘Save for later’.
These kinds of actions will keep the algorithm happy while you’re away, but not require engagement from you in return.
And there’s no need to reinvent the wheel – use your insights to look at what worked last summer, or posts that have performed well in the last few months, then tweak and repeat!
Batch create content
Once you know what content you want to share during your break, batch create it.
Set aside the time you need to get it all done ,so that you can tick it off your pre-holiday to-do list.
If you don’t already use a scheduler, now is a great time to start. I use Agorapulse to schedule all my content, but if you don’t manage multiple accounts, you might not need something that advanced.
There are so many out there to choose from that suit your business, and you might be interested to hear most of them have great free versions or free trials too.
Tell people things will be quieter
Don’t be afraid to let your community know that things might be a little quieter for a week or two (or even six!).
Chances are they’ll be delighted that you’re able to take a break. The last thing they’ll want is you posting whilst trying to enjoy quality time with the family, or from a hotel room late at night.
If you’re open with people in advance and let them know they may have to wait a little longer than normal for a reply, they’ll appreciate your honesty.
Set up auto replies for DMs
Did you know that you can set up automated replies to messages in some of the social media platforms?
Facebook and Instagram let you do this via Facebook Business Suite. Go to your Inbox then click on Automated Responses in the top right hand corner.
You can also set an Away message if you have the premium version of LinkedIn.
Let people know when you’ll get back to them and share a link to your website if you have one, or to the free resources you have that could help them in your absence.
If you’re worried about your accounts going cold over your summer break and have no idea what to post, I can help.
My ’20 Free Content Ideas’ FREE download will help get you set up with lots of ideas for what to post over summer – tap here to download them now!