How to create a brand for your business, with Katie Caldwell

Season 1, Episode 7: Show Up and Be Heard

Today’s episode of the podcast is an interview with the fabulous Katie Caldwell.

In this episode, we talk all about what branding actually is and how to get started with creating a brand for your own business.

We also dive into why being clear on your values is so important and Katie gives some incredibly helpful tips around how you can do it yourself, if you’re not in a position to outsource yet.

BOSS THINGS YOU’LL LEARN IF YOU TUNE IN:

  1. The process of brand development and how to clarify the ‘What,’ ‘Who,’ and ‘How’
  2. Practical tips and advice for creating a brand strategy for your business
  3. Platform, app and tool recommendations to help you create your own brand and build your own website

Katie is the founder of award winning London based design studio Geek Boutique Design.

Over the past 8 years she’s helped over 200 businesses define and perfect their visual and digital presence and helped them to elevate their brand and website to that all important next level.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on – because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Katie on Instagram or LinkedIn

Take Katie’s FREE Brand Archetype Quiz

Download Katie’s FREE Website Planner

Check out Coolors to help you pick your brand colours

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci’s email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

00:00 The Journey to Business Ownership: Finding Alignment with Values and Lifestyle

09:32 Beyond Visual Identity: Understanding the Emotional Impact of Branding

28:24 The Process of Brand Development: Clarifying the ‘What,’ ‘Who,’ and ‘How’

34:27 Practical Guidance for Brand Strategy: Insights from Katie

37:13 Considerations for DIY Branding and Website Creation

53:25 Brand Consistency and Differentiation

01:00:43 Platform Recommendations for Website Building

SUPPORT THE SHOW:

  1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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